Hey!

I'm a product designer and design manager with over 15 years of experience in delivering designs for websites, web applications, and native apps, including developing design systems.

Design is a collaborative effort that should be inclusive to all. I firmly believe that the design process should be accessible and open to engineers, business professionals, and anyone else who wants to contribute. Together, we can achieve the best results!

Case Studies 2019 – 2022

Hm Group

The Assortment Canvas

Designing a new collaborative tool from scratch for fashion designers and assortment planners.

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Hm Group

Designing for internal tools

I lead the product design team for business applications at H&M Group. We help our colleagues to do their best work.

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Folksam Insurance

Redesigning the customer portal

From a plain overview about your insurances and savings to a comprehensive visualisation of your safety.

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About me

About me

About me

Originally from Germany, I live and work in Stockholm, Sweden. I'm a husband and a father of three. When not designing, I practice martial arts, make music, and grow vegetables, specialising in tomatos and chilly.

Driven by curiosity and the motivation to learn, I became a design leader with a unique blend of design, management, and tech skills. My expertise spans facilitating workshops, conducting user research, prototyping and user testing, defining design concept and strategy, as well as creating visually captivating UIs.

A brief overview of my journey: I studied communication design in Berlin before I moved to Stockholm, where I worked for the branding agencies Stockholm Design Lab, Essen International, and the digital agency Doberman. Over the years, I've worked for various clients and industries across Scandinavia and Europe, gaining a wealth of experience. I'm a former student of Hyper Island and am currently employed as an Experience design director at H&M Group, previously at Folksam Insurance.

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